My [good friend and shoe designer,] Adi Da'ler.
Run-D.M.C. hates the letter S.
I don't think I ever paid much attention to this when listening to the original "My Adidas". The scratched-in horn stabbiness covers up the transgression on many of the non-chorused bits.
dj BC (Run-D.M.C. x Tom Petty) - "Free Adidas"
This dj BC smoosh-em-up highlights the vocals a bit more and makes it obvious that they're really bigging up their "Adida" throughout much of the song. I don't know what's going on here. I may stick it on axemefi next week and see if this is some slang/dialect thing that I just missed somewhere along the way.