Room still on fire.

In recent weeks, I've seen a few "Is This It" puns pop up in newspaper and magazine reviews of First Impressions of Earth and laughed off the lameness, but now it's being used on magazine covers? In 2006? Who are the editorial wizards who think this is still a clever little thing? This is the band's third album. The Strokes may have doomed themselves with that debut album title, the press always wondering if the tracks on any given album are all they have to offer at any given time or if said tracks will launch them into new levels of it-ness or maybe it really is it for these Strokes and they will have to fold up shop and earn their money being roadies for Robert Pollard.
[via Brooklyn Vegetarian.]